Most consumers are not starkly for or against meat substitutes, which are far more environmentally friendly than meat. Instead, complex factors including culture, taste, health and economics interact to shape individual choices, says research co-authored by Jaideep Prabhu of Cambridge Judge Business School that has practical implications for marketers and policymakers.
Sahay, S., Srivastava, S.C., Barrett, M., Davison, R.M., Madon, S., Schlagwein, D., Brown, I. and Sarker, S. (2025) “Digital development: reimagining research beyond ICT4D.”Information Systems Research (DOI: 10.1287/isre.2025.editorial.v36.n3) (published online Sep 2025)
Handunge, V.R., Oborn, E. and Barrett, M. (2023) “A turning point perspective on orchestrating a nascent hi-tech innovation ecosystem.” In: Academy of Management Proceedings: vol.2023. Briarcliff Manor, NY: Academy of Management, pp.15593
Barrett, M. and Orlikowski, W.J. (2021) “Scale matters: doing practice-based studies of contemporary digital phenomena.” MIS Quarterly (DOI: 10.25300/MISQ/2021/14534.1.3)
Faraj, S., Renno, W. and Bhardwaj, A. (2021) “Unto the breach: what the COVID-19 pandemic exposes about digitalization.” Information and Organization, 31(1)
Frey-Heger, C. and Barrett, M. (2021) “Possibilities and limits of social accountability: the consequences of visibility as recognition and exposure in refugee crises.” Accounting, Organizations and Society (DOI: 10.1016/j.aos.2020.101197)
Gkeredakis, M., Lifshitz-Assaf, H. and Barrett, M. (2021) “Crisis as opportunity, disruption and exposure: exploring emergent responses to crisis through digital technology.” Information and Organization (DOI: 10.1016/j.infoandorg.2021.100344)
Oborn, E. and Barrett, M. (2021) “Marching to different drum beats: a temporal perspective on coordinating occupational work.” Organization Science (DOI: 10.1287/orsc.2020.1394)
Orlikowski, W.J. and Scott, S.V. (2021) “Liminal innovation in practice: understanding the reconfiguration of digital work in crisis.” Information and Organization, 31(1)
Pilosof, N., Barrett, M., Oborn, E., Barkai, G., Pessach, I. and Zimlichman, E. (2021) “Telemedicine implementation in COVID-19 ICU: balancing physical and virtual forms of visibility.” Health Environments Research and Design Journal (HERD)
Salge, O., Antons, D., Barrett, M., Kohli, R., Oborn, E. and Polycarpou, S. (2021) “How IT investments help hospitals gain and sustain reputation in the media : the role of signaling and framing.” Information Systems Research
Zheng, Y. and Walsham, G. (2021) “Inequality of what? An intersectional approach to digital inequality under Covid-19.” Information and Organization, 31(1)
2020
Faik, I., Barrett, M. and Oborn, E. (2020) “How information technology matters in societal change: an affordance-based institutional logics perspective.” MIS Quarterly, 44(3): 1359-1390 (DOI: 10.25300/MISQ/2020/14193)
Oborn, E., Barrett, M.I. and Barrett, D.A.S. (2020) “Beware of the pendulum swing: how leaders can sustain rapid technology innovation beyond the COVID-19 crisis.” BMJ Leader
Oborn, E., Barrett, M., Orlikowski, W. and Kim, A. (2019) “Trajectory dynamics in innovation: developing and transforming a mobile money service across time and place.” Organization Science (forthcoming)
Zachariadis, M., Hileman, G. and Scott, S.V. (2019) “Governance and control in distributed ledgers: understanding the challenges facing blockchain technology in financial services.” Information and Organization, 29(2): 105-117
Chan, Y. E. and Farrington, C. J. (2018) “Community-based research: Engaging universities in technology-related knowledge exchanges. Information and Organization, 28(3): 129-139
Davidson, E., Baird, A. and Prince, K. (2018) “Opening the envelope of health care information systems research.” Information and Organization, 28(3): 140-151
Faraj, S., Pachidi, S. and Sayegh, K. (2018) “Working and organizing in the age of the learning algorithm.” Information and Organization, 28(1): 62-70
Hinings, B., Gegenhuber, T. and Greenwood, R. (2018) “Digital innovation and transformation: an institutional perspective.” Information and Organization, 28(1): 52-61
Polykarpou, S., Barrett, M., Oborn, E., Salge, T.O., Antons, D. and Kohli, R. (2018) “Justifying health IT investments: a process model of framing practices and reputational value.” Information and Organization, 28(4): 153-169 (DOI: 10.1016/j.infoandorg.2018.10.003)
Prince, K., Jones, M., Blackwell, A., Simpson, A., Meakins, S. and Vuylsteke, A. (2018) “Barriers to the secondary use of data in critical care.” Journal of the Intensive Care Society, 19(2): 127-131