News from Accelerate Cambridge

Associated Press | 14 December 2022

Intact digital joins the Tetra Partner network to future-proof scientific data with long-term software care and create digital continuity for untapped data insights

Intact Digital, a digital continuity company supported by the Accelerate Programme at the Cambridge University Judge Business School, has joined the Tetra Partner Network to help customers easily use original software environments to validate and verify decisions made with historical scientific data, the article says.

Cambridge Independent | 9 October 2022

Female founders forum empowers Cambridge entrepreneurs

Xann Schwinn, CEO of The Choral Hub and an Associate of the Accelerate Programme at Cambridge Judge Business School, has launched a new forum for female founders which has been enthusiastically embraced by Cambridge’s top female entrepreneurs, the article says. The Choral Hub app encourages people to sing well in a fun way. The company successfully completed the Accelerate Cambridge programme and is now in ‘Accelerate Plus’ mode.

Business Wire | 14 June 2022

Spirea raises £2.4M ($3M) to develop antibody drug conjugates in cancer

Spirea, a startup supported by the Accelerate Cambridge programme run by Cambridge Judge Business School’s Entrepreneurship Centre, has secured funding of £2.4 million with investments from high-profile UK and US investors. Dr Myriam Ouberai, Chief Executive Officer at Spirea, commented: “We welcome our new investors and thank our existing investors for their continuing confidence in Spirea. With our novel approach to building ADC therapeutics, we aim to radically improve the treatment options for patients with hard-to-treat cancers. Having shown the flexibility and strength of our technology, we look forward to the next exciting stage in the development of Spirea’s ADC pipeline and to building significant strategic partnerships.”

Business Weekly | 1 February 2022

Qureight secures £1.5m to enhance AI solution in battle against complex diseases

Cambridge-based Qureight, a clinical data curation and analytics company, has raised £1.5 million seed funding to develop AI-powered platform allowing to collect data from complex diseases. “Qureight’s platform technology will allow biopharma companies to recruit fewer patients for clinical trials and more precisely target the right kind of patients – saving money and producing better outcomes with a personalised approach to drug development”, said CEO Dr Muhunthan Thillai.  Qureight is currently on the Accelerate Cambridge programme run by the Entrepreneurship Centre at Cambridge Judge Business School.  

Poets & Quants | 6 December 2021

2021 most disruptive MBA startups: FotoStax, Cambridge Judge

FotoStax, an imaging venture co-founded by Cambridge MBA graduates, is named one of the Most Disruptive MBA startups. Jonathan McBride and Yusuke Enomoto (both MBA 20200) co-founded FotoStax that is developing a device to capture and print moving and 3D images in instant print format. The venture is currently on the Accelerate Cambridge programme run by the Entrepreneurship Centre at Cambridge Judge Business School.

Cambridge News | 19 November 2021

Cambridge University graduate’s endometriosis diagnosis inspired her to develop reproductive testing kit

Cambridge University graduate Dr Golnoush Golshirazi co-founded ScreenMe that offers home reproductive health testing kit. There is also an app aiming to make the process more understandable. ScreenMe startup was previously on the Accelerate Cambridge programme run by Cambridge Judge’s Entrepreneurship Centre. Dr Golnoush said: “As a scientist, I know of the significant importance of a woman’s health in the chances of a successful conception, pregnancy and in the health of their future child. “My experience made me question how other women can gain access to the necessary testing and personalised support to take charge of their reproductive health and optimise their fertility. This is regardless of whether they are trying to conceive today or want to in the future.”

Cambridge News | 11 November 2021

Happyr Health and Medwise at North-South MedTech Summit

Two startups currently on Accelerate Cambridge programme run by Cambridge Judge’s Entrepreneurship Centre, will attend the inaugural North-South MedTech Summit. Medwise.ai’s co-founder Dr Keith Tsui will be at ‘Healthcare’ roundtable to talk about “the importance of supporting healthcare workers in the current healthcare landscape as demands are increasing yet the number of clinicians is decreasing.” Happyr Health’s co-founder Nicola Filzmoser said at the MedTech Summit they’ll be “presenting Happyr Health’s efforts in supporting teens with chronic pain through personalised, digital tools.” The MedTech Summit aims to ‘promote and encourage new collaborations between medtech startups, scale-ups, SMEs, academics and clinicians across the UK.’

Business Weekly | 7 November 2021

Cambridge startup raises $103m in first close of Series B

Bit.bio company that combines synthetic and stem cell biology, has raised £103 in Serie B round. Founder and CEO Dr Mark Kotter said: “I’m thrilled that bit.bio is supported by world class investors and strategic partners. The capital will enable us to accelerate our clinical and commercial scale-up and to deliver cell therapies for every patient, everywhere.” Bit.bio was previously on Accelerate Cambridge programme run by Cambridge Judge’s Entrepreneurship Centre.

Farmers Weekly | 4 November 2021

Smart ear tag offers early detection of pneumonia

A new monitoring and management tool Well-Calf aimed at detecting bovine respiratory disease (BRD) in its early stages is being launched in December 2021. This is a collaboration between Smartbell, Parklands Veterinary Group, Innovate UK, Agriepicentre and Scotland’s Rural College (SRUC). Smartbell that is developing wearable devices for cows and other livestock that helps farmers monitor their herds is currently on the Accelerate Cambridge programme run by Cambridge Judge’s Entrepreneurship Centre.

Cambridge Alumni Magazine | 2 November 2021

Hub life

A feature about RE.USE startup, that is currently on the Accelerate Cambridge programme run by the Entrepreneurship Centre at Cambridge Judge Business School. RE.USE is “return and reuse” logistics system, which aims to eliminate the use of single-use takeaway containers. Co-Founder Luisa Deragon said: “Because of the pandemic, everyone switched to disposable containers, and the amount of waste was incredible,” Co-Founder Luisa Deragon said. “When I saw a post about a company in New York that had replaced single-use food containers with a reusable system, a light bulb went off. I thought, surely we could do something like that at Cambridge?” (page 7)

BBC | 27 October 2021

Crop-counting drone tech tested on Cambridgeshire orchard

Outfield, a venture currently on the Accelerate Cambridge programme at Cambridge Judge’s Entrepreneurship Centre, is using drone technology to increase fruit-crop yield. The technology has been recently tested in Cambridgeshire Orchard aiming to estimate how much fruit there is. The company hopes to “evolve the system further so it can also judge the quality of fruit in future, as well as quantity, to help farms run more efficiently.”

Cambridge Independent | 14 September 2021

Boost for Outfield Technologies as funding harvested

A feature about Outfield Technologies that use drone technology and AI to better predict and maximise harvest. The startup was previously on Accelerate Cambridge programme, run by Cambridge Judge’s Entrepreneurship Centre. “The most important data for growers is knowing the size of your crop, and we can help survey orchards using drones, says co-founder and commercial director Jim McDougall. “In addition we can direct precision spraying of crops, and irrigation. The service integrates really well with other technologies used by growers and producers.”

Cambridge Independent | 13 July 2021

Cambridge startup’s bio-reactor means cultured meat will be made anywhere

A feature about Animal Alternative Technologies startup that is engineering a scalable, end-to-end ecosystem for cultured meat production. The startup is currently on the Accelerate Cambridge programme run by Cambridge Judge’s Entrepreneurship Centre. “We are the world’s first cultured meat company focusing on software and analytics for bioprocess development and scale-up,” says Co-founder Clarisse Beurrier.

Business Weekly | 25 June 2021

POCKiT Diagnostics discovers novel combination of biomarkers for stroke detection

POCKiT Diagnostics has validated a blood test for the rapid detection of the large vessel occlusion (LVO) subtype of strokes with 95 per cent accuracy, Business Weekly reports. The company, founded in 2017, is currently on the Accelerate Cambridge programme run by Cambridge Judge’s Entrepreneurship Centre.

Business Weekly | 24 June 2021

Foodtech pioneer Powdies in the best of health

An interview with Dr Carina Tyrrell, Co-founder and CEO of Powdies venture, that produces powder drink made directly from farmers’ surplus fruits and vegetables. The startup is currently on the Accelerate Cambridge programme run by Cambridge Judge’s Entrepreneurship Centre. Dr Tyrrell said: “We strongly believe eating vegetables and fruits should never be a hassle. Therefore our mission at Powdies is to make a healthy, plant-rich, wholefood diet an easy, enjoyable and ethical experience for everyone. We hope to expand globally and lead the way in healthy and sustainable drink production, helping to overcome the global challenges modern society faces in areas including public health, climate change, and food security.”

Business Weekly | 7 June 2021

Cambridge startup’s quality more than skin deep

A feature about Skinlync venture, co-founded by Cambridge MBA alumni, that allows users with a skin condition to instantly connect with other users who have a similar condition and profile. Skinlync was launched in summer 2020 and is currently on Accelerate Cambridge programme run by Cambridge Judge’s Entrepreneurship Centre. Skinlync CEO Yigit Akar says: “We believe that Skinlync can be the support needed for effective self-management, easily accessible and at an affordable price. With Skinlync, patients will feel less lost, lonely, and overwhelmed and more confident, comfortable, and empowered.”

Business Weekly | 22 April 2021

Near-death experience breathes life into small molecule startup

A feature about PharmEnable startup, that is exploring new areas of chemical space that no one else is currently searching to enable the development of vital new medicines. The startup is currently on the Accelerate Cambridge programme run by the Entrepreneurship Centre. Co-founder Dr Hannah Sore commented: “I knew I wanted to disrupt the sector and improve drug discovery. But how to do that was the initial issue. I knew I wanted to run a company I could scale. For my own part that meant developing a completely different skill set when I co-founded PharmEnable.”

Cambridge Independent | 15 April 2021

Winners of Cambridge Independent Science and Technology Awards revealed

Few startups connected to Cambridge Judge Business School are among the winners of the annual Cambridge Independent Science and Technology Awards:

• Raspberry Pi was highly commended in STEM Initiative of the Year category. Raspberry Pi was founded by Cambridge Judge alumnus alumnus Eben Upton (EMBA 2009).
• Spotta Smart Pest Systems- highly commended in Cleantech Company of the Year. Spotta is currently on the Accelerate Cambridge programme run by the Entrepreneurship Centre.
• Bit.bio- winner of Biotech Company of the Year. CEO Mark Kotter was also highly commended in the CEO of the Year category. The company was previously on Accelerate Cambridge programme.
• AI Company of the Year winner- BIOS Health, that was previously on the Cambridge Social Ventures programme, part of the Cambridge Centre for Social Innovation.
• The Tech for Good Award went to Healx, that was previously on the Accelerate Cambridge programme.
• The One to Watch category winner – VividQ, co-founded by Cambridge Judge alumna Aleksandra Pedraszewska (MPhil in Tech Pol 2017).

The Telegraph | 13 April 2021

Meet the man using AI to hunt down the world’s rarest diseases

An interview with Tim Guilliams, Co-founder and CEO of Healx, aiming to find new therapeutic solutions to cure patients with rare diseases. Tim tells how he is utilising machine learning to bring his therapies to trial. Healx was previously on the Accelerate Cambridge programme run by the Cambridge Judge Entrepreneurship Centre. (subs)

Business Weekly | 24 March 2021

Trio of Cambridge women honoured for pioneering innovation

Nicola Filzmoser, co-founder of Happyr Health app, is among the winners of the Innovate UK Women in Innovation Award. Happyr Health is aiming to help children and young people to manage chronic pain via storytelling and gamification. Nicola was previously on MSt Entrepreneurship programme and the startup is supported by the Accelerate Cambridge programme.

Cambridge Independent | 5 March 2021

Anti-viral coating could end surface transmission of Covid-19

CodiKoat venture, supported by the Accelerate Cambridge programme run by the Entrepreneurship Centre at Cambridge Judge, has developed a patented coating technology designed to inactivate viruses including COVID-19 within seconds when applied to any highly touched surface. “We are using nanoparticles which are using a blend of chemistry and electricity to interrupt the surface charges of the viruses instantly and inactivate them just within seconds,” says Dr Reza Saberi, co-founder and executive director of CodiKoat.

Business Weekly | 10 February 2021

Charco Neurotech raises seed cash for wearable Parkinson’s device

A startup with Cambridge Judge Business School connection has raised £545k seed cash to work on development of a device for people with Parkinson’s. Charco Neurotech, that is currently on Accelerate Cambridge programme run by Cambridge Judge’s Entrepreneurship Centre, have created “a small non-invasive device worn on the body to administer specialised vibratory stimulation to relieve the movement symptoms of Parkinson’s.”

Business Weekly | 21 January 2021

Spotta expands into £multibillion insect pest markets

The Cambridge-based pest control business Spotta “has capped a strong first year of commercial operations with accelerated product development and market reach for 2021”, says Business Weekly article. The startup is currently on the Accelerate Cambridge programme run by the Cambridge Judge Entrepreneurship Centre.

Cambridge Independent | 15 November 2020

No headaches developing Happyr Health’s migraine app in Cambridge

A feature about student-led venture, Happyr Health, which aims to help young migraine suffers. Founders Nicola Filzmoser and Cornelius Palm are alumni of the MSt in Entrepreneurship programme at Cambridge Judge Business School. And the startup is supported by the Accelerate Cambridge programme at the Entrepreneurship Centre.

Forbes | 13 November 2020

Can we recreate every human cell type in the body? This UK startup thinks so

An interview with Mark Kotter, the founder and CEO of Bit Bio biotechnology company. Bit Bio aims to develop a scalable technology platform capable of producing consistent batches of every human cell. The startup is supported by the Accelerate Cambridge programme run by Cambridge Judge’s Entrepreneurship Centre.

Business Weekly | 14 October 2020

Cambridge quartet chosen for elite AI programme

Four Cambridge companies have been selected for a UK programme “designed to propel scaleups in the Artificial Intelligence sector to potential unicorn status accorded to private companies valued at more than $1 billion.” Satavia, which develops bespoke environmental awareness solutions for the aviation market, was on the Accelerate Cambridge programme at the Cambridge Judge Entrepreneurship Centre.

Cambridge Independent | 8 October 2020

Better Origin’s insect bioconversion technology given £1.1m government boost

A Cambridge startup Better Origin (previously known as Entomics) will be getting £1.1m government funding to scale up its insect processing. The funding comes from the Industrial Strategy Challenge Fund. Founder and CEO Fotis Fotiadis said: “Farming the insect is proven to be pretty straightforward – however, the real value comes from converting the farmed insect into products.” The startup was previously on the Accelerate Cambridge programme run by Cambridge Judge’s Entrepreneurship Centre.

Financial Times | 24 September 2020

Why eating insects is about to become big business

Better Origin (previously known as Entomics) is featured in the Financial Times. The startup, that was previously on the Accelerate Cambridge programme run by Cambridge Judge’s Entrepreneurship Centre, uses black soldier fly larvae to convert food waste to grow insects for fish food. Miha Pipan, Better Origin’s co-founder, describes fly larvae “the pig of the insect industry”. Like pigs, “they will eat anything and they have a very fast growth cycle”, he says. (subs)

The Telegraph | 24 September 2020

Meet Dr Carina Tyrell, the former Miss England who just might save the world

Dr Carina Tyrell is leading a study into a blood-taking device that will allow people to take a Covid-19 antibody test at home, as well as an app that tracks heart rate, breathing and temperature with the aim of detecting the virus before symptoms develop. Carina is supported by Accelerate Cambridge programme at Cambridge Judge Entrepreneurship Centre with her venture Powdies. (subs)

Business Weekly | 24 September 2020

Qureight clinches £500K in seed funding from CMS Ventures

Cambridge imaging analytics company Qureight has clinched £500K in seed funding from CMS Ventures, a move which will enable the startup to launch the second iteration of its AI-based platform. Qureight is on the Accelerate Cambridge programme of the Entrepreneurship Centre at Cambridge Judge Business School, and also participated in the Barclays Scale Up UK programme at the School’s Executive Education division. The funding is the first fruit of a collaboration launched earlier this year between CMS (China Medical System Holding Limited), AstraZeneca, and Cambridge Judge.

Business Weekly | 18 September 2020

Frontier Developments named Business of the Year

The winners for the annual Business Weekly Awards have been announced. PROWLER.io, an AI technology venture, won the Cambridge Judge Business School Graduate Business of the Year award. Cambridge Judge Business School Woman Entrepreneur of the Year was awarded to Martina King, the CEO of Cambridge’s world-leading machine learning company Featurespace. Healx, a rare-disease startup supported by the Accelerate Cambridge programme at Cambridge Judge’s Entrepreneurship Centre, announced the winner for AI in Innovation category.

Bloomberg | 13 August 2020

Biometric tracking can ensure billions have immunity against Covid-19

A feature about Simprints startup, supported by the Accelerate Cambridge programme at Cambridge Judge Business School. The startup has developed a fingerprint scanner allowing health care workers in developing regions to access patients’ digital records. Co-founder Toby Norman, who studied PhD at Cambridge Judge, talks to Bloomberg on how he came up with the idea for Simprints and how accurate biometric data is “ideally suited for a stern new mission: to immunise the world against the novel coronavirus.”

Business Weekly | 13 July 2020

Seeds of a revolution as Spirea plans to reshape cancer treatment

Spirea startup, supported by the Accelerate Cambridge programme run by Cambridge Judge’s Entrepeneurship Centre, has raised crucial funding and is aiming to target a potential $7.5 billion market for the treatment of multiple cancers. CEO Myriam Ouberai said: “Incorporation of our technology into ADC products will accelerate and energise the important transition away from the ‘one size fits all’ approach currently being pursued in ADC development, resulting in novel products with a competitive and differentiated profile. The platform has the power to unlock the development of a new generation of powerful and well-tolerated drugs, which have been so far inaccessible to many cancer patients.”

Cambridge Independent | 9 July 2020

Mediwise.ai helps clinicians find COVID-19 answers using artificial intelligence

Mediwise.ai startup, currently on the Accelerate Cambridge programme, run by Cambridge Judge’s Entrepreneurship Centre, has been awarded Innovate UK grant to an artificial intelligence-powered platform. The technology aims to help clinicians to find the answers they need to questions about COVID-19 and get an instant answer sourced from national guidelines and academic journals.

Cambridge Independent | 29 May 2020

Better Origin’s new protein source could really fly

A feature about Better Origin startup (formerly known as Entomics) that is using technology to convert food waste to grow insects for fish food. The startup was previously on the Accelerate Cambridge programme run by the Cambridge Judge’s Entrepreneurship Centre.

Business Weekly | 15 May 2020

Cambridge Judge entrepreneurs help ‘shield’ hospital staff from COVID-19 threat

Cambridge Judge Business School entrepreneurs are taking part in a volunteer effort ShieldNHS to produce thousands of face shields helping to protect hospital staff from coronavirus. The team has already delivered more than 60,000 face shields to 56 hospitals across the UK. Lucy Jung, co-founder of medical startup Charco that is currently on the Accelerate Cambridge programme, said: “The ShieldNHS campaign demonstrates how strong we can be together, partnering and collaborating across different institutions. Help us help the NHS and achieve our goal to produce another 40,000 Badger Shields in the next three weeks.”

Cambridge Independent | 14 May 2020

Cancer survivor sets up a startup and offers free course in response to COVID-19 crisis

Sheila Kissane-Marshall has established Boutros Bear rehabilitation company that now offers a free 12-week exercise and mindfulness programme helping to cope with coronavirus. Sheila, who is also a startup coach at Accelerate Cambridge programme, says a combination of exercise, mindfulness and nutrition helped her recover from cancer. She now wants to share the knowledge with others “to help them, and us, as a society, to beat coronavirus.”

Cambridge 105 Radio | 12 May 2020

Cambridge Breakfast

Nicola Filzmoser and Cornelius Palm, currently studying MSt in Entrepreneurship at Cambridge Judge Business School, talk about migraines and their startup Happyr Health. They are developing an app aiming to help children suffering from migraine. The startup is supported by the Accelerate Cambridge programme.

Cambridge News | 10 April 2020

Volunteers wanted to help assemble face shields for NHS staff in Cambridge

ShieldNHS initiative lead by entrepreneur Lucy Jung is looking for volunteers in Cambridge to assemble protective visors for frontline health workers. Lucy Jung is co-founder of a medical device startup Charco that is currently on Accelerate Cambridge programme at Cambridge Judge’s Entrepreneurship Centre.

Cambridge Independent | 7 April 2020

AstraZeneca scoops coveted Cambridge Judge Business School Award

The Cambridge Judge Business School Recognition Awards salute organisations and individuals for actively engaging with and supporting the Business School. This year’s awards honoured The Nature Conservancy, Santander, AstraZeneca, Monish Suri, Fadi Boustany and the Judge Family for engaging with and supporting the School. Cambridge Judge Director Christoph Loch revealed that AstraZeneca has won the 360 Award.

Cambridge Independent | 3 April 2020

Volunteers make thousands of face shields for NHS staff

Cambridge Judge Business School entrepreneurs are leading volunteer effort ShieldNHS to make thousands of face shields for hospital staff. Lucy Jung, co-founder of a medical device start-up Charco, that is currently on Accelerate Cambridge programme, recently approached US company Delve. The company had designed the Badger Shield and has now established an open sourced design for which was simple, scalable and a safe solution for protecting those in the fight against Covid-19. The first 2,000 shields have been already delivered to Addenbrooke’s and Papworth Hospital on 31 March. ShieldNHS is hoping to manufacture 40,000 shields in the coming weeks.

Cambridge Independent | 28 March 2020

VirtualNick can take your lockdown fitness from zero to hero

An app that devises exercise routines for the lockdown era is experiencing a sales boom. VirtualNick was founded in 2017 by personal trainer Nick Apps and is currently on Accelerate Cambridge programme run by the Entrepreneurship Centre.

East Agglia Daily Times | 4 March 2020

How this app for farmers and growers is streamlining food production

An interview with Giles Barker, cofounder of KisanHub that was previously on the Accelerate Cambridge and Cambridge Social Ventures programmes at Cambridge Judge Business School. KisanHub is a data platform that provides all the operational data farmers need to grow more and use less, wherever they are in the world. “Our knowledge of the food supply chain has helped us to build the digital tool that the industry had been asking for. The platform gives growers a level of accuracy and prediction never seen before, including satellite imagery data, weather forecasting, crop monitoring, pest and disease predictions, quality tracking with market suitability, and yield models”, he says.

Financial Times | 2 March 2020

FT 1000: the fourth annual list of Europe’s fastest-growing companies

Speechmatics, a startup that provides cloud-based speech recognition services that convert speech to text, is featured among 1000 fastest growing companies in Europe. The venture is supported by the Accelerate Cambridge programme at the Entrepreneurship Centre at Cambridge Judge Business School. (subs)

Cambridge Independent | 18 February 2020

Cambridge Spark to open London AI campus and plots US expansion

A startup that was previously on the Accelerate Cambridge programme is set to expand to London with a new office opening in March. Cambridge Spark offers data science and AI education for companies and individuals. “Everything we do is around helping people acquire knowledge and education opportunities, or providing people with access to networks – either physically meeting people or giving them a platform to present their work on. Opening the London AI Campus is the next logical step for us,” said Tom Phillips.

Business Cloud | 13 February 2020

AI that won’t let the bed bugs bite

A feature about the Spotta startup, which aims to tackle pest problems in hospitality with a smart pest system called Bed Pot. The company estimates that bed bugs could cost hotels up to £67,200 per year: “As well as litigation, treatment costs, staff time and replacing damaged furniture or furnishings, bed bug infestations also cost hotels their reputation,” says CEO Robert Fryers. Spotta is currently on the Accelerate Cambridge programme run by the Cambridge Judge Entrepreneurship Centre.

Diginomica | 7 February 2020

Simprints identifies cloud as foundation for biometrics-led healthcare

A feature about Simprints, a venture that was previously on the Accelerate Cambridge programme at the Entrepreneurship Centre at Cambridge Judge Business School. The startup developed a biometric fingerprint scanner allowing health care workers in developing regions to access patients’ records through the touch of a finger. Co-founder Tristram Norman says the team aims to reach four million people by the end of this year: “So for us, it’s about scaling: how can we empower larger projects, larger healthcare systems, while making sure that we keep our accuracy threshold very, very high.”

BBC News | 4 February 2020

Keeping rats out of kitchens and bedbugs out of hotels

Spotta, a startup that specialises in smart pest detection, is highlighted in a BBC article about pest control in food manufacturing and the hotel sector. Spotta has designed a Bed Pod which contains “a synthetic pheromone that draws the insects into the trap usually within hours of their arrival.” The startup is currently on the Accelerate Cambridge programme run by the Cambridge Judge Entrepreneurship Centre.

EU startups | 6 January 2020

Five promising European startups tackling the effects of poverty

Two startups with connections to Cambridge Judge Business School are featured in the article. Simprints, a startup supported by the Accelerate Cambridge programme at the Entrepreneurship Centre, has developed a fingerprinting technology to help deliver healthcare in developing countries. Unhoused, a startup aiming to help homeless people in London, was co-founded by Cambridge Judge alumnus Varun Bhanot (PGDE 2014).