Most consumers are not starkly for or against meat substitutes, which are far more environmentally friendly than meat. Instead, complex factors including culture, taste, health and economics interact to shape individual choices, says research co-authored by Jaideep Prabhu of Cambridge Judge Business School that has practical implications for marketers and policymakers.
Our Executive MBA programmes attract participants from all over the world, and they each bring with them unique experiences which create a dynamic and diverse learning environment.
Below is a selection of current student and alumni profiles to give you an insight into the classes and why they chose an Executive MBA programme at Cambridge Judge Business School.