PhD Candidate
BA (Central University of Finance and Economics), MPhil (University of Cambridge)
Year of entry: 2024
I am a Quantitative Marketing PhD student under the mentorship of Professor Dominique Lauga and Dr Shasha Lu. My research examines the intersection of digital marketing, AI-driven tools, and immersive technologies, particularly in the context of sustainable development. I investigate how these advanced technologies can not only enhance consumer engagement but also drive sustainable practices, with a focus on their broader social impact.
Research interests
Digital marketing; AI-driven tools; immersive technologies; sustainable development; consumer engagement.