PhD Candidate
BSc (Hong Kong University of Science and Technology), MPhil (University of Cambridge)
Year of entry: 2021
I’m a PhD Candidate in the Marketing group at Cambridge Judge Business School, researching new product development in the pharmaceutical industry under the supervision of Professor Ahmed Khwaja.
Research topic
Determinants of Successful Collaboration in New Product Development: Evidence from the Pharmaceutical Industry
Research interests
Matching; pricing; quantitative marketing; industrial organisation; pay what you want; release strategy.