MediaGamma

The first truly automated futures and options exchange for digital media, MediaGamma is transforming the way digital media is valued, traded, and measured. Established in 2014 at the intersection of London’s tech, advertising, and finance hubs, MediaGamma’s partners include University College London, Accelerate Cambridge, and some of the UK’s leading brands, agencies, and publishers.

MediaGamma provides its partners with greater transparency and control when they buy and sell digital media by offering an accurate, ROI-based view of the immediate and long-term value of inventory. Brands, agencies, and publishers can also engage in programmatic direct or upfront inventory purchases and sales on the MediaGamma platform, mitigating price volatility and ensuring brand safety.